Canadian government: Creative industries trade mission to Europe huge success


By supporting talented artistic industries in their efforts to export and expand, the Federal government of Canada is accomplishing the dual aims of supporting Canada’s economic restoration and strengthening its associations with its international partners. Indeed, Canadian artists and creators participate in a vital part in interactions that encourage Canadian passions and values all over the environment, and the innovative industries engage in a essential purpose in the Canadian financial system: in 2019, they accounted for $57.1 billion (or 2.7 %) of Canada’s total GDP and nearly 673,000 careers.

The Inventive Industries Trade Mission to Germany, Sweden and the Netherlands, led by Pablo Rodriguez, Minister of Canadian Heritage, has just arrive to a productive summary. It allowed 29 Canadian providers from several innovative sectors (audiovisual, tunes, executing arts, e-book publishing, digital and interactive media, style, and far more) to discover far more about the characteristics and alternatives of these a few markets and to investigate new organization opportunities in purchase to be additional aggressive on the international marketplace.

This in-human being trade mission designed on the achievement of particular person digital missions to these marketplaces in 2020 and 2021, which resulted in a lot more than 540 business-to-business enterprise conferences with 250 European members.

This mission resulted in 360 business-to-enterprise conferences involving 131 European members.

Minister Rodriguez also took edge of his go to to Europe to attend essential conferences with his European counterparts and companions, showcasing the extraordinary talent of Canadian entrepreneurs in the inventive industries and strengthening bilateral relations.

While creative industries have been specifically challenging hit by the COVID-19 pandemic, they stay a motor vehicle and motor of advancement and prosperity for Canada as it moves toward economic recovery.


“The inventive industries express our tales, our values and our tradition. The audiovisual, new music, doing arts, e book publishing, digital and interactive media, and style sectors stand for a lot of aspects of today’s Canada. They have the expertise and know-how to contend with the relaxation of the world. By opening the doorway to global exports and expansion, this trade mission paints a really vibrant photograph for Canada’s economic recovery.”

—Pablo Rodriguez, Minister of Canadian Heritage

Speedy Information

‎There were being 360 meetings that took place concerning Canadian imaginative sector businesses and 131 German, Swedish and Dutch potential small business associates, allowing them to gain a aggressive edge by discovering new alternatives to make them thrive on the world-wide scene.

In 2019, the arts, tradition and heritage industries accounted for $57.1 billion in gross domestic product or service (GDP), equal to 2.7 per cent of Canada’s overall GDP far more than 672,900 direct work in movie and online video, tv and broadcasting, new music, publishing, archives, accomplishing arts, heritage establishments, festivals and celebrations and a great number of spin-off work. In 2019, exports of cultural merchandise totalled $20.4 billion, representing 2.8 percent of Canada’s total exports.

This initiative is section of the Artistic Export Method, a $125-million, five-calendar year financial commitment to promote Canada’s creative industries by encouraging the discovery and distribution of their artistic articles abroad. It also aims to give Canadian organizations and inventive organizations the equipment and mechanisms they require to optimize their export prospective.

By means of the Creative Export Technique, Canadian Heritage has properly led imaginative industries trade missions to Europe virtually in 2020 and 2021, as effectively as in particular person to Latin America in 2019 and China in 2018. This in-particular person mission to Europe is the fourth substantial-scale, multi-sectoral trade mission less than the Strategy.

Germany, Sweden and the Netherlands are previously export marketplaces for Canadian cultural products, with once-a-year values of:

– Germany: $627.3 million, up 42 per cent since 2010

– Sweden: $19.6 million

– Netherlands: $122.3 million, up 50 percent because 2010.

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