December 5, 2021

jdean-law

Politics and lawyers

SEO GUIDE: IMMIGRATION LAW EDITION

The Ultimate Guide to DIY Local SEO for Lawyers | Clio

Whenever a new immigrant is planning to enter or has entered the country, they will require legal help. Many times, they don’t know how to go about looking for the right immigration lawyer. When you are planning to immigrate to another part of the world, where you don’t know anyone, all you can do is Google search immigration lawyers. Immigration law firms must have a significant online presence. If you don’t have one or need to shake things up a little, you should definitely look into Immigration Lawyer Marketing by dNovo Group. When you have experts by your side, it can become easier to get ahead of the competition.

For your Immigration law firm to have a strong online presence, you need to use immigration SEO and marketing strategies. Both of these together will help to generate review and drive traffic. Search Engine Optimization or SEO is the practice in which the content of the pages is optimized for search engines like Google. This will help to create more organic traffic. However, finding these keywords is never an easy task. Here is how you can go about it.

Researching and Targeting Keywords for Local Immigration Lawyers

Keywords refer to the searched term which your practice targets. They are the words used in the search engine and the results are shown for the same. It is one of the most crucial strategies for generating organic traffic on your website. This also helps in conversion. To find the right keywords you can make use of free tools like Wordtracker.

How to use SEO tools?

To find the right keyword, you must make use of a trusted SEO tool. You can begin the search by simply entering a search item that is related to your local practice. Once you have done that, the results will display metrics which will include the volume and the competition for the word which you have entered. It is ideal to have a keyword that includes the location of the firm and the services provided. For example: ‘Toronto Immigration Lawyer’ or ‘Immigration Law Firm Toronto’. Using a keyword will help you to increase the tragic and conversion rate.

As the results would show the volume, the fewer results on google for the key term would mean lesser competition. When the competition is less you would be able to rank higher quickly. It is also suggested that the authority of each competitor be audited by entering their domains in another tool, Ahrefs Authority check is one such tool. The search will display the domain ranking, linking website and backlinks. If the website has similar or lesser authority as compared to your’s, then you would be able to outrank them. Sometimes what happens is that the authoritative websites aren’t well optimized. When this happens, you will be able to beat them easily. These keywords can be used as little tags or in a meta description.